Tom Pfister, FOUNDER, NYTRO MARKETING
As a founder of Nytro Marketing, a worldwide marketing service provider for leading global brands, I am managing Nytro’s growth strategy across 4 continents. I’ve applied more than 20 years of business experience to the goal of more closely aligning Marketing with Business Strategy and Sales, ensuring optimal returns of marketing investments. I believe hands-on insights are crucial for building global brands and growing organization spanning multiple cultures and geographies. As a marketing adviser, I try to help customers around the world with identifying and developing the best global, regional and local marketing practices required to stimulate sales and customer loyalty in the business of the future.
Prior to founding Nytro, I founded and developed Matchcode from its humble beginning to a leading worldwide marketing company. Before that I was a marketing executive within SAP where I had the honor to build the initial marketing organizations in Europe, America, Latin America, the Middle East and Asia Pacific.
In my early years I used to be a competitive snowboarder and a serial entrepreneur. My first company was a discotheque in Switzerland, which later was sold. I also founded a leading Contemporary Art Gallery, Pentimenti Inc., in Philadelphia that is currently run and managed by my wife. I completed my business and economic studies in Switzerland, Geneva, Bruxelles and the U.S. and speak a few languages – English, French, Spanish, German and Swiss German.
Furthermore, I am an Officer in the Swiss Military and author of the book ‘The Dream’ which benefits the poor children of Brazil.
I am currently living with my wife Christine and two young children in Philadelphia, USA and my native Solothurn, Switzerland.
In the past, companies were largely able to control the agenda and the conversation about their brand and how they are perceived. Today, anyone who thinks they can carefully control their brand is not from this planet. The internet and the social media completely changed everything about how companies and consumers view their role and the power they have over a brand. The internet has been a great equalizer. This power shift means that we can no longer talk to our customers; we must talk with them. It’s all about conversation and sharing experiences.
The distinction between B2B and B2C brands is becoming irrelevant. Behind every business “B” is a person who expects a consumer-like experience. We must evolve our mindset from B2B to P2P: People-to-People. This change in approach started with the internet and social media and will gain further momentum. At the end of the day brand is about experience. The days of vertical focus on branding, advertising, events, demand generation and public relations are over. Tying these pieces together in a meaningful way to create a linear experience is more critical than the individual components. In order to create this linear brand experience marketers need to understand what drives the customer and then apply a true 360 experience.