My friends who contributed to this blog

Snezhana Todorova

Snezhi is a global marketing expert based in Sofia, Bulgaria. Her professional experience includes working for international companies like SAP and HP on a global, regional and local level. Currently she is working as a Global Marketing Project Manager for Nytro and is helping Tom with creating and maintaining this blog.

Snezhi is a representative of the Millennial generation, interested in how the digital and social environment changes the way we live and communicate. She is passionate about building innovative marketing strategies by combining insight-driven analysis with creative tactics.

In her spare time Snezhi enjoys reading, dancing, doing yoga and whisky tasting.

Emily Andreeva

Emily is a graphic designer based in Plovdiv, Bulgaria. She has a degree in graphic design from high school and is currently studying advertising at New Bulgarian University. For almost 6 years she has been working for Nytro as a Graphic designer. 

Emi is also a photographer who loves to travel all the time either in her country or around the world. Usually, her inspiration comes from nature or from people’s life stories.

In her spare time, she loves to drink fancy cocktails, ride her longboard and listen to Red Hot Chilli Peppers. Spending time with her friends and family is the most important thing in her life.

Lucia Bottlikova

I currently work as a Junior Project Manager and HubSpot Operations specialist, supporting a global client in the IT industry. My day-to-day revolves around event management, lead generation and capture, CRM administration, and email marketing. In short, I spend my days making sure leads do not get lost, events run smoothly, and HubSpot behaves itself, which is not always guaranteed.

What I enjoy most about my work is that no two days are ever the same. Every morning feels like there is a new challenge waiting for me, which keeps things exciting and means boredom never really has a chance to appear.

Another highlight of my job is the team I work with. It is amazing to see how people with different personalities, strengths, and perspectives can complement each other so well. Everyone brings their own unique energy, and together we create something much stronger than any one person could achieve alone.

I am currently based in Bristol, UK, but my heart is already looking toward its next adventure. I am exploring where my next chapter might take me and keeping an open mind about new opportunities and experiences.

Outside of work, I am happiest when I can combine my two favorite things: sport and nature. Mountains, long hikes, and a bit of a challenge along the way are my perfect combination. I am also a very creative person and love redesigning spaces, whether indoors or outdoors. My small garden is one of my favorite projects, and I hope that one day it will also be home to a pet.

Travel plays a big role in my life, not only for work but personally as well. Every trip feels like a fresh start and gives me the chance to discover new places, cultures, and people. Since I work remotely most of the time, travelling is also a great way to connect with others and escape talking exclusively to my laptop.

During the colder months, you will usually find me drawing or painting. I also enjoy classical music, dancing, and anything that sparks creativity. I am naturally energetic, sometimes perhaps a little too energetic for some people, and I love to laugh. My personal motto is simple: a day without a good laugh is a wasted day.

This is one of the reasons I get along so well with Tom. We share some of the best laughs, but we also have long conversations about ideas, opportunities, and business. We are both quite impulsive, which means that whenever we get together, ideas tend to flow quickly and naturally. Tom has been an incredible mentor, and I continue to learn a great deal from him. I genuinely value the moments when we can brainstorm together and discuss how we can move the business forward. What I appreciate most about him is that he is not a typical leader. Despite me being a junior team member, he always listens to my ideas, takes my opinions seriously, and encourages me to contribute. That level of trust and respect has helped me grow both professionally and personally, and it is something I value enormously.
Tyesha Malgireddy

I am a student at Drexel University with majors in Business Analytics and Finance and I am also currently a Marketing Intern at Nytro, where I support creative projects, content development, and marketing initiatives that help strengthen the company’s brand presence.

Through my internship, I am gaining hands-on experience in marketing strategy, social media, branding, and campaign support. I enjoy collaborating with creative and strategic teams, learning from experienced professionals, and contributing fresh ideas to real-world projects.

Outside of work, I am always looking hanging out with friends or family! I love going to concerts and trying new foods/cafes in Philly. I love going to the beach and doing fun activities that allow you to relax!

Conrad Louis-Charles

Conrad Louis-Charles was a documentary and travel photographer based in Philadelphia, Pennsylvania. He shot assignments for corporate client SAP in America, Brazil, Argentina, and Singapore. He contributed work to Lonely Planet Magazine in Spain and National Geographic online.

For an Antarctica project, Conrad collaborated with Brazilian navigator Amyr Klink sponsored by SAP Brazil. On another project sponsored by SAP, he photographed the challenges facing street children in São Paulo, Brazil. A book was published called “The Dream”, for a children’s foundation founded by Brazilian race car driver Emerson Fittipaldi.

Conrad exhibited at Pentimenti Gallery, Taller Puertoriqueño , Penn State University’s Robeson Gallery, FNAC Gallery in São Paulo, and in galleries in Dominican Republic and Paris. Conrad has photographs in the permanent art collection of University of Pennsylvania in Philadelphia.

His work was also published in a photography book called “Terra d’agua” sponsored by Rhodia Farma. Conrad traveled with a medical research team on an expedition to the Amazon of Brazil.  On this expedition, he documented health conditions of Brazilians living along the Tapajos River in the Para region of the Amazon.

Along with his personal projects, Conrad shot commercial photography, corporate, advertising,  and editorial assignments. He was Director of Photography for the short film “ Next Tuesday” shot in Philadelphia.

Conrad’s passion was photographing Brazil and Hispaniola where he traveled extensively.

RIP Conrad!