Amazing Experiences

June 10, 2026

Is AI Killing Creativity or Unlocking It?

By Tom Pfister AI is changing the way we create and innovate, especially in marketing. We can write captions, generate ideas, make images, summarize research, and help teams move faster. Because of this, a lot of people are asking me the same question: is AI killing creativity, or is it helping unlock it? I think…

June 5, 2026

Two days at OMR, and what I brought back

By: Kirti Raghu Hamburg, May 5 and 6. I went with my friend and colleague, Lucia Bottlikova, and the two of us basically talked for forty-eight hours straight. Between sessions we walked the halls, swapped notes, argued about which booths were actually selling something and which ones just had good lighting. Most of the week…

January 23, 2023

Nytro’s Marketing Predictions 2023

It’s January 2023 and a new year has just begun. It’s the time often associated with changes. What will be new? What will adjust? And what will end? We put our heads together and summarized what we think will be important this year. Green Marketing and Sustainability efforts will be a must According to Forrester,…

September 25, 2022

Celebrating 50 years of SAP. What will it take to make it to a century?

Earlier this summer I had the privilege of attending SAP’s 50th anniversary gala in Germany. The event brought together colleagues, current and former, who have played a part in SAP’s journey. Stars of the show were of course SAP’s founders, alongside German Chancellor Olaf Scholz and celebrities from all walks of life. At the evening…

June 24, 2021

What was your greatest SAPPHIRE Experience of all time and how the future should look like for the Woodstock of IT Events?

If you’re a SAPPHIRE visitor, you certainly have a treasure trove of memories. Maybe it was a cool giveaway item – a special evening out – a really great keynote – or just a crazy thing that happened between activities. Yes, every SAPPHIRE has its moments, but here are a few to spark your memories:

November 27, 2020

ERPsim: A New Way to Xperience S/4HANA

In the years since SAP S/4HANA hit the market, spokespeople who try to sing its praises have struggled to explain just how big of a difference this analytic in-memory platform can make in a business. After all, just how can you really put into words how this next-generation ERP system has built-in intelligent technologies like…

June 24, 2020

The Top Five Trends in Information Technology

By Andreas Graesser It was a gray and wet November day in 2019 when I met with Tom Pfister center-city Philadelphia. As usual, I took the train to get into the city’s heart, avoiding the nerve-racking traffic in and out of the city. It wasn’t that cold, but it was great to sit together at…

May 4, 2020

How SMEs Can Leverage the Stop, Drop, and Roll Methodology Now

Stop, drop, and roll can be helpful for all of us to remember, not just kids.

Featured April 20, 2020

SAP Advertising Evolution over 5 Decades

Editor’s note: This post was originally published in March 2015 and has been updated with the latest available ads. From Technical and Product Advertising to Humanizing the Brand In the early days of SAP‘s existence, Marketing and Advertising had not been a strong focus. It was all about the product, solid German engineering and the…