Amazing Experiences

June 24, 2021

What was your greatest SAPPHIRE Experience of all time and how the future should look like for the Woodstock of IT Events?

If you’re a SAPPHIRE visitor, you certainly have a treasure trove of memories. Maybe it was a cool giveaway item – a special evening out – a really great keynote – or just a crazy thing that happened between activities. Yes, every SAPPHIRE has its moments, but here are a few to spark your memories:

November 27, 2020

ERPsim: A New Way to Xperience S/4HANA

In the years since SAP S/4HANA hit the market, spokespeople who try to sing its praises have struggled to explain just how big of a difference this analytic in-memory platform can make in a business. After all, just how can you really put into words how this next-generation ERP system has built-in intelligent technologies like…

June 24, 2020

The Top Five Trends in Information Technology

By Andreas Graesser It was a gray and wet November day in 2019 when I met with Tom Pfister center-city Philadelphia. As usual, I took the train to get into the city’s heart, avoiding the nerve-racking traffic in and out of the city. It wasn’t that cold, but it was great to sit together at…

May 4, 2020

How SMEs Can Leverage the Stop, Drop, and Roll Methodology Now

Stop, drop, and roll can be helpful for all of us to remember, not just kids.

Featured April 20, 2020

SAP Advertising Evolution over 5 Decades

Editor’s note: This post was originally published in March 2015 and has been updated with the latest available ads. From Technical and Product Advertising to Humanizing the Brand In the early days of SAP‘s existence, Marketing and Advertising had not been a strong focus. It was all about the product, solid German engineering and the…

March 13, 2020

Forced to Telecommute Due to Novel Coronavirus? Here Are Some Tips For Employees & Companies!

As our Nytronians are going on close to five years as a group of stellar professionals who tirelessly deliver amazing experiences from the comfort of their homes, I thought this would be a great time to share some tips from within our company that could help those who are new to telecommuting. As I’ve shared…

January 15, 2020

The Rise of the Digital Guru – And What We Can Learn From Them

If you are on social media these days, chances are you’ve caught at least a glimpse of a video of someone who claims to have figured out how to market your skills, whatever they are, and make yourself profitable. The rise of the marketing motivational guru has been steady for the past five or so…

July 24, 2019

What’s in a Logo? Past, Present, and a Look into the Future

On April 1st 2019, SAP turned 47 years old since being founded in Germany. As SAP closes in on its 50th anniversary, this seemed like a perfect a time to evaluate the brand from a marketing standpoint and see the evolution of one of the cornerstones its existence: its logo. SAP has grown immensely in…

May 2, 2019

The 3 Inbound Marketing Truths No One Told You About

You’re probably in search of information about inbound marketing to understand if it’s viable for your organization. While reading, you probably noticed everything that has been written about inbound sounds wonderful, borderline too good to be true. The truth is, Inbound marketing is here to stay – but it has been and will continue to…