Amazing Experiences

July 8, 2026

What the World Cup Can Teach Us About Marketing

Right now, the World Cup is happening. 48 teams, 16 cities across the US, Mexico, and Canada, over a hundred games. It’s the biggest one ever. You don’t have to know anything about soccer to notice something interesting: a lot of what makes this tournament work is stuff marketers try to do every single day.…

June 17, 2026

Why Every Brand Suddenly Needs a Content Series

By:Tom Pfister A single post can get attention, but a content series can build recognition. That is one reason more brands are starting to create repeatable content formats instead of only posting random updates. A content series gives people a reason to come back. It could be a weekly tip, a customer story, a behind-the-scenes…

June 10, 2026

Is AI Killing Creativity or Unlocking It?

By Tom Pfister AI is changing the way we create and innovate, especially in marketing. We can write captions, generate ideas, make images, summarize research, and help teams move faster. Because of this, a lot of people are asking me the same question: is AI killing creativity, or is it helping unlock it? I think…

June 5, 2026

Two days at OMR, and what I brought back

By: Kirti Raghu Hamburg, May 5 and 6. I went with my friend and colleague, Lucia Bottlikova, and the two of us basically talked for forty-eight hours straight. Between sessions we walked the halls, swapped notes, argued about which booths were actually selling something and which ones just had good lighting. Most of the week…

January 23, 2023

Nytro’s Marketing Predictions 2023

It’s January 2023 and a new year has just begun. It’s the time often associated with changes. What will be new? What will adjust? And what will end? We put our heads together and summarized what we think will be important this year. Green Marketing and Sustainability efforts will be a must According to Forrester,…

September 25, 2022

Celebrating 50 years of SAP. What will it take to make it to a century?

Earlier this summer I had the privilege of attending SAP’s 50th anniversary gala in Germany. The event brought together colleagues, current and former, who have played a part in SAP’s journey. Stars of the show were of course SAP’s founders, alongside German Chancellor Olaf Scholz and celebrities from all walks of life. At the evening…

June 24, 2021

What was your greatest SAPPHIRE Experience of all time and how the future should look like for the Woodstock of IT Events?

If you’re a SAPPHIRE visitor, you certainly have a treasure trove of memories. Maybe it was a cool giveaway item – a special evening out – a really great keynote – or just a crazy thing that happened between activities. Yes, every SAPPHIRE has its moments, but here are a few to spark your memories:

November 27, 2020

ERPsim: A New Way to Xperience S/4HANA

In the years since SAP S/4HANA hit the market, spokespeople who try to sing its praises have struggled to explain just how big of a difference this analytic in-memory platform can make in a business. After all, just how can you really put into words how this next-generation ERP system has built-in intelligent technologies like…