Amazing Experiences

Featured April 20, 2020

SAP Advertising Evolution over 5 Decades

Editor’s note: This post was originally published in March 2015 and has been updated with the latest available ads. From Technical and Product Advertising to Humanizing the Brand In the early days of SAP‘s existence, Marketing and Advertising had not been a strong focus. It was all about the product, solid German engineering and the…

July 16, 2026

The Biggest Marketing Mistakes Brands Are Still Making

Marketing has never moved faster. Consumer expectations change overnight, algorithms evolve constantly, and new platforms emerge every year. Yet despite all of these changes, many brands continue to make the same fundamental marketing mistakes. The problem is rarely a lack of creativity or budget. Instead, it’s often a lack of strategy, consistency, and understanding of…

July 8, 2026

What the World Cup Can Teach Us About Marketing

Right now, the World Cup is happening. 48 teams, 16 cities across the US, Mexico, and Canada, over a hundred games. It’s the biggest one ever. You don’t have to know anything about soccer to notice something interesting: a lot of what makes this tournament work is stuff marketers try to do every single day.…

June 17, 2026

Why Every Brand Suddenly Needs a Content Series

By:Tom Pfister A single post can get attention, but a content series can build recognition. That is one reason more brands are starting to create repeatable content formats instead of only posting random updates. A content series gives people a reason to come back. It could be a weekly tip, a customer story, a behind-the-scenes…

June 10, 2026

Is AI Killing Creativity or Unlocking It?

By Tom Pfister AI is changing the way we create and innovate, especially in marketing. We can write captions, generate ideas, make images, summarize research, and help teams move faster. Because of this, a lot of people are asking me the same question: is AI killing creativity, or is it helping unlock it? I think…

June 5, 2026

Two days at OMR, and what I brought back

By: Kirti Raghu Hamburg, May 5 and 6. I went with my friend and colleague, Lucia Bottlikova, and the two of us basically talked for forty-eight hours straight. Between sessions we walked the halls, swapped notes, argued about which booths were actually selling something and which ones just had good lighting. Most of the week…

January 23, 2023

Nytro’s Marketing Predictions 2023

It’s January 2023 and a new year has just begun. It’s the time often associated with changes. What will be new? What will adjust? And what will end? We put our heads together and summarized what we think will be important this year. Green Marketing and Sustainability efforts will be a must According to Forrester,…

September 25, 2022

Celebrating 50 years of SAP. What will it take to make it to a century?

Earlier this summer I had the privilege of attending SAP’s 50th anniversary gala in Germany. The event brought together colleagues, current and former, who have played a part in SAP’s journey. Stars of the show were of course SAP’s founders, alongside German Chancellor Olaf Scholz and celebrities from all walks of life. At the evening…

June 24, 2021

What was your greatest SAPPHIRE Experience of all time and how the future should look like for the Woodstock of IT Events?

If you’re a SAPPHIRE visitor, you certainly have a treasure trove of memories. Maybe it was a cool giveaway item – a special evening out – a really great keynote – or just a crazy thing that happened between activities. Yes, every SAPPHIRE has its moments, but here are a few to spark your memories: