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SAP Advertising Evolution over 5 Decades

 Editor’s note: This post was originally published in March 2015 and has been updated with the latest available ads. From Technical and Product Advertising to Humanizing the Brand In the early days of SAP‘s existence, Marketing and Advertising had not been a strong focus. It was all about the product, solid German engineering and the…

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Nytro’s Marketing Predictions 2023

 It’s January 2023 and a new year has just begun. It’s the time often associated with changes. What will be new? What will adjust? And what will end?  We put our heads together and summarized what we think will be important this year. Green Marketing and Sustainability efforts will be a must According to Forrester,…

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Hiring for the Best

 10 important skills in times of Personal Branding and Self Curation Some personal thoughts and tips based on my experience when hiring talent in a world when personal branding and marketing are showing talents like Rock Stars. As per Wikipedia personal branding is the conscious and intentional effort to create and influence public perception of an individual…

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ERPsim: A New Way to Xperience S/4HANA

 In the years since SAP S/4HANA hit the market, spokespeople who try to sing its praises have struggled to explain just how big of a difference this analytic in-memory platform can make in a business. After all, just how can you really put into words how this next-generation ERP system has built-in intelligent technologies like…

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