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SAP Advertising Evolution over 5 Decades

 Editor’s note: This post was originally published in March 2015 and has been updated with the latest available ads. From Technical and Product Advertising to Humanizing the Brand In the early days of SAP‘s existence, Marketing and Advertising had not been a strong focus. It was all about the product, solid German engineering and the…

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Why Every Brand Suddenly Needs a Content Series

 By:Tom Pfister  A single post can get attention, but a content series can build recognition. That is one reason more brands are starting to create repeatable content formats instead of only posting random updates. A content series gives people a reason to come back. It could be a weekly tip, a customer story, a behind-the-scenes…

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Is AI Killing Creativity or Unlocking It?

 By Tom Pfister AI is changing the way we create and innovate, especially in marketing. We can write captions, generate ideas, make images, summarize research, and help teams move faster. Because of this, a lot of people are asking me the same question: is AI killing creativity, or is it helping unlock it? I think…

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Two days at OMR, and what I brought back

 By: Kirti Raghu Hamburg, May 5 and 6. I went with my friend and colleague, Lucia Bottlikova, and the two of us basically talked for forty-eight hours straight. Between sessions we walked the halls, swapped notes, argued about which booths were actually selling something and which ones just had good lighting. Most of the week…

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“Once SAP, Always SAP” – 143 Years of Sapphire. 

 One of the true highlights of SAP SAPPHIRE Orlando 2026 this year was having the opportunity to spend time with SAP’s CEO Christian Klein during a special meeting and photo moment together. It was an honor to connect with Christian Klein, CEO of SAP SE and Lars Lamade  Deputy Chairperson of the Supervisory Board of SAP SE alongside…

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Nytro’s Marketing Predictions 2023

 It’s January 2023 and a new year has just begun. It’s the time often associated with changes. What will be new? What will adjust? And what will end?  We put our heads together and summarized what we think will be important this year. Green Marketing and Sustainability efforts will be a must According to Forrester,…

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Hiring for the Best

 10 important skills in times of Personal Branding and Self Curation Some personal thoughts and tips based on my experience when hiring talent in a world when personal branding and marketing are showing talents like Rock Stars. As per Wikipedia personal branding is the conscious and intentional effort to create and influence public perception of an individual…

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ERPsim: A New Way to Xperience S/4HANA

 In the years since SAP S/4HANA hit the market, spokespeople who try to sing its praises have struggled to explain just how big of a difference this analytic in-memory platform can make in a business. After all, just how can you really put into words how this next-generation ERP system has built-in intelligent technologies like…

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