Show Menu

GDPR is knocking at the Door

GDPR, the new regulations designed to protect the data privacy of EU citizens, was approved by the EU Parliament in 2016 and its official enforcement date will become law on May 25th 2018. However, the regulations will have a dramatic impact on how organizations operating in the EU approach data privacy. The EU General Data Protection Regulation’s…

Read more

What No One Tells You About Customer References

It’s a well-known fact that even happy couples have disagreements. Likewise, when it comes to the relationship between you and your customers, even happy ones can give you the “silent treatment” when it comes to providing references.  In fact, about 70% of customers will decline your request to say nice things about the effectiveness of…

Read more

A Day with Stephan Sieber, CEO of UNIT 4

 We asked Stephan Sieber, CEO of UNIT 4 to tell us more about his daily routine. Here what he shared with us: 05:30 AM          Wake up. Sieber´s morning routine in his home in Holland includes drinking water,   personal hygiene, eating fresh fruit, reading his emails and news on his iPad and…

Read more

How to choose the right mobile app for my event?

As promised in our previous article, „Do I need a mobile app for my event“, in this article we will elaborate more on mobile app vendors and how to choose the best app for your event. There is a large market for mobile apps, and vendors provide different strategies and app functionalities. While some vendors focus on exclusive…

Read more

You Can Build a Content Marketing Machine in Just 5 Steps

Today we met Baker Egerton who is B2B go-to-market expert in demand generation, content marketing, and communications. He is skilled at creating and implementing strategic, integrated marketing programs and campaigns that generate qualified leads, change perceptions and affect buyer behaviors. We wanted to know more about content marketing and we asked him “How to build…

Read more

Do I need a mobile app for my event?

The event mobile app is innovative, flexible smartphone and tablet solution for trade shows, conferences or any other event. Nowadays event apps are pretty popular due to its multiple benefits. Event App Benefits Real Time and Personalized Content Event mobile apps can regularly deliver new and targeted updates in real-time, ensuring that attendees are kept…

Read more