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Supermarket SAP – The New Aldi for Software

 I was recently attending SAPPHIRE – SAP’s Annual Global User Conference gathering tens of thousands of customers, partners, press and analysts from all over the world. Traditionally the sales cycle for most software companies has been rather complex. You needed an appointment, a sales and presales person, a demo, and last but not least complicated…

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How SAPPHIRE was born?

 SAPPHIRE 25 years ago – the early years of SAP´s international user conference Do you have any idea what “SAP’s Perennial Highly Integrated R/2 / R/3 Exchange” is? This is, in a word, SAPPHIRE, SAP’s annual customer conference. I was lucky to be one of the SAPPHIRE pioneers. Before founding Nytro, I played a key…

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Lost in translation

 SAP was established in 1972 in Germany by five entrepreneurs who had a vision for the business potential of a technology. Fifteen years later the company had grown to a couple of hundred employees and reported sales of nearly 150 million Deutsche Mark. In fact SAP was still a very German organization – extremely product-oriented…

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How it all began?

 When I was a young fellow, basically just starting out on my first job at an international company (which today is one of the world leaders in the Enterprise B2B space), one day my boss told me that I need to go to America to learn the real deal about marketing. His goal was to…

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