Amazing Experiences

June 19, 2014

Truly Great Marketers

Truly Great Marketers (in no order of importance) Tom´s current Top 10 List This is my own personal top of truly great marketing visionaries, and with just a few exceptions these are people whom I met and worked with. Apple Founder Steve Jobs – The Visionary Everything has been said, written and filmed about the…

June 15, 2014

Supermarket SAP – The New Aldi for Software

I was recently attending SAPPHIRE – SAP’s Annual Global User Conference gathering tens of thousands of customers, partners, press and analysts from all over the world. Traditionally the sales cycle for most software companies has been rather complex. You needed an appointment, a sales and presales person, a demo, and last but not least complicated…

June 13, 2014

Call Girls, Condoms, Toilets, Police and the Art of Naming Global Brands

What’s a name or a brand? The right name can make your company or product a hero or can be a laughing stock. Even worse – the wrong name can lead to a failure or litigation and ultimately cost you lots of money and reputation. Some brand experts believe that the best names are abstract,…

June 3, 2014

How SAPPHIRE was born?

SAPPHIRE 25 years ago – the early years of SAP´s international user conference Do you have any idea what “SAP’s Perennial Highly Integrated R/2 / R/3 Exchange” is? This is, in a word, SAPPHIRE, SAP’s annual customer conference. I was lucky to be one of the SAPPHIRE pioneers. Before founding Nytro, I played a key…

May 29, 2014

Lost in translation

SAP was established in 1972 in Germany by five entrepreneurs who had a vision for the business potential of a technology. Fifteen years later the company had grown to a couple of hundred employees and reported sales of nearly 150 million Deutsche Mark. In fact SAP was still a very German organization – extremely product-oriented…