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10 Years That Changed A Lot – Really?

 Contribution by Dr Ralf Leinemann Ralf spent about 18 years with Hewlett-Packard before joining Matchcode in 2007. He has published 11 books on marketing and communication related topics such as media relations measurement, industry analyst relations and social media marketing. They were translated into several languages including English, German, Russian, Chinese and others. Ralf has…

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Alumni Networks – Zeroing in on the Loyalists

 The War for Talent meets the War for Customers In the past, alumni networks seemed to be exclusive to educational institutions and professional services firms. But times have changed. Today we see several large-scale trends in the corporate world that call for professionally set-up of alumni networks: globalization, the “war for talent”, changing approaches to…

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The Ultimate Millennial Guide to Becoming a CEO

 21 simple steps to follow based on my personal experience. Be authentic. Be yourself. Be glamorous. Work in global teams with different nationalities. It teaches you the world is colorful and you learn to read between the lines. Learn one or two languages besides English. Practice by reading comics, watch foreign films and most importantly…

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Art in Marketing. Does it sell?

 The purpose of marketing is to sell. Basta! David Ogilvy, the legendary ad man, promoted this theory many years ago and I believe intuitively that his statement is more relevant than ever. However, today we are in a world of ‘information pollution and it’s getting harder to stand out and be relevant for a specific audience. Words,…

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Social Media Is Not 42!

 Today we continue with the second part of Dr. Ralf Leinemann’s interesting marketing insights, this time on Social Media… Social Media is considered an opportunity to communicate directly with your customers, sense customers’ attitudes and demands and support your company’s brand awareness. According to some specialists, it is mandatory to be present in the social…

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My Top 10 Marketing Trends of the Future

 1. In Love With Tech Getting smart with all kinds of marketing (automation) technology that is out there. It’s like learning to drive a car. Play around, drive it and have fun with it. It’s not so bad. 2. Revenue Focus – What Else? Marketers will become even more result oriented. And with results I…

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Who got the power? The CIO or the CMO?

 Not long ago the CIO was the star in the Enterprise. He was talking tech lingo and explained the Executive Suite that what he is doing is mission critical to the business. It was hard not to agree as CIOs spoke in a coded language, they were hard to understand and even harder to argue…

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