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Art in Marketing. Does it sell?

 The purpose of marketing is to sell. Basta! David Ogilvy, the legendary ad man, promoted this theory many years ago and I believe intuitively that his statement is more relevant than ever. However, today we are in a world of ‘information pollution and it’s getting harder to stand out and be relevant for a specific audience. Words,…

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Social Media Is Not 42!

 Today we continue with the second part of Dr. Ralf Leinemann’s interesting marketing insights, this time on Social Media… Social Media is considered an opportunity to communicate directly with your customers, sense customers’ attitudes and demands and support your company’s brand awareness. According to some specialists, it is mandatory to be present in the social…

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My Top 10 Marketing Trends of the Future

 1. In Love With Tech Getting smart with all kinds of marketing (automation) technology that is out there. It’s like learning to drive a car. Play around, drive it and have fun with it. It’s not so bad. 2. Revenue Focus – What Else? Marketers will become even more result oriented. And with results I…

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Who got the power? The CIO or the CMO?

 Not long ago the CIO was the star in the Enterprise. He was talking tech lingo and explained the Executive Suite that what he is doing is mission critical to the business. It was hard not to agree as CIOs spoke in a coded language, they were hard to understand and even harder to argue…

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Truly Great Marketers

 Truly Great Marketers (in no order of importance) Tom´s current Top 10 List This is my own personal top of truly great marketing visionaries, and with just a few exceptions these are people whom I met and worked with. Apple Founder Steve Jobs – The Visionary Everything has been said, written and filmed about the…

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Supermarket SAP – The New Aldi for Software

 I was recently attending SAPPHIRE – SAP’s Annual Global User Conference gathering tens of thousands of customers, partners, press and analysts from all over the world. Traditionally the sales cycle for most software companies has been rather complex. You needed an appointment, a sales and presales person, a demo, and last but not least complicated…

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How SAPPHIRE was born?

 SAPPHIRE 25 years ago – the early years of SAP´s international user conference Do you have any idea what “SAP’s Perennial Highly Integrated R/2 / R/3 Exchange” is? This is, in a word, SAPPHIRE, SAP’s annual customer conference. I was lucky to be one of the SAPPHIRE pioneers. Before founding Nytro, I played a key…

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Lost in translation

 SAP was established in 1972 in Germany by five entrepreneurs who had a vision for the business potential of a technology. Fifteen years later the company had grown to a couple of hundred employees and reported sales of nearly 150 million Deutsche Mark. In fact SAP was still a very German organization – extremely product-oriented…

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