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24 Hours with Emmanuel in Paris

 Born in the north of France, I grew up in Brittany where I started my study. After 4 years at the University of Economics I spent a whole year in Bavaria (Germany) where I also studied business finance before heading to Paris where I graduated in Marketing and Market Research from Sciences Po, a famous…

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24 Hours with Kathy in Miami

 Home of the three-oh-five (305) area code, the strongest coffee known to man, and millions of Latin-American expats, Miami has also been home to me for the past 15 years, so I think I can give you a good virtual tour of the city. I’d say “Shall we?” but this also happens to be the…

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24 Hours with Brittany in Los Angeles

 Brittany is a recent permanent resident of Los Angeles, moving from the east coast in Philadelphia. Her day to day during the work week is fairly consistent, typically starting with an early morning cup of coffee from her most recent obsession: a Chemex coffee brew. Once coffee is in hand, the work day starts with rapid fire…

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How to Get Results from Investing in PR

 Meghan VanSpriell, our Managing Director for North America, recently sat down with Rich Williams, Co-founder and Chief Strategy Officer at Witz Communications to discuss how clients can get the most out of their investment in PR and this blog article outlines the key takeaways from that conversation with Rich. Making an impact with PR isn’t…

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Live Marketing: The New Weapon of Choice for Marketers

 Today, customers are using more adblockers, tune out of TV spots and have even abandoned television altogether, so it’s natural for brands, around the world, to turn more toward live or experiential marketing. Nowadays, vendors are looking for a trusted and direct relationship with their customers and prospects while consumers expect nothing less than an…

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GDPR is knocking at the Door

 GDPR, the new regulations designed to protect the data privacy of EU citizens, was approved by the EU Parliament in 2016 and its official enforcement date will become law on May 25th 2018. However, the regulations will have a dramatic impact on how organizations operating in the EU approach data privacy. The EU General Data Protection Regulation’s…

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What No One Tells You About Customer References

 It’s a well-known fact that even happy couples have disagreements. Likewise, when it comes to the relationship between you and your customers, even happy ones can give you the “silent treatment” when it comes to providing references.  In fact, about 70% of customers will decline your request to say nice things about the effectiveness of…

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