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Content Marketing Quo Vadis?

 Lately content marketing has been a hot topic at almost any marketing meeting. What is it? What does it do? How to do it? There are many interpretations but let’s get started with Wikipedia’s definition: “Content marketing is any marketing that involves the creation and sharing of media and publishing in order to acquire and…

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ERP Back in Fashion – Is the Catwalk the new Experience?

 When traditional IT companies go cool ways to connect with people Today most ICT (Information and Communication Technologies) vendors such as HP, SAP, IBM, Oracle, Workday and Qlik among others usually connect with customer through User Conferences, World Tours, Seminars, Executive Briefing Centers, Sponsorship Activation Events and other event platforms. The ultimate goal is to…

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10 Years That Changed A Lot – Really?

 Contribution by Dr Ralf Leinemann Ralf spent about 18 years with Hewlett-Packard before joining Matchcode in 2007. He has published 11 books on marketing and communication related topics such as media relations measurement, industry analyst relations and social media marketing. They were translated into several languages including English, German, Russian, Chinese and others. Ralf has…

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Alumni Networks – Zeroing in on the Loyalists

 The War for Talent meets the War for Customers In the past, alumni networks seemed to be exclusive to educational institutions and professional services firms. But times have changed. Today we see several large-scale trends in the corporate world that call for professionally set-up of alumni networks: globalization, the “war for talent”, changing approaches to…

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The Ultimate Millennial Guide to Becoming a CEO

 21 simple steps to follow based on my personal experience. Be authentic. Be yourself. Be glamorous. Work in global teams with different nationalities. It teaches you the world is colorful and you learn to read between the lines. Learn one or two languages besides English. Practice by reading comics, watch foreign films and most importantly…

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Art in Marketing. Does it sell?

 The purpose of marketing is to sell. Basta! David Ogilvy, the legendary ad man, promoted this theory many years ago and I believe intuitively that his statement is more relevant than ever. However, today we are in a world of ‘information pollution and it’s getting harder to stand out and be relevant for a specific audience. Words,…

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Social Media Is Not 42!

 Today we continue with the second part of Dr. Ralf Leinemann’s interesting marketing insights, this time on Social Media… Social Media is considered an opportunity to communicate directly with your customers, sense customers’ attitudes and demands and support your company’s brand awareness. According to some specialists, it is mandatory to be present in the social…

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