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Glocal Marketing

 What’s driving Field Marketing Today? Today the challenge for many marketers is to continuously drive install base and net new business. Companies of all sizes must capitalize on its future growth drivers by focusing on key customer segments and certainly high growth industries. To add some additional complexity – this all happens in a mix…

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Girl Power

 Gabi Zedlmayer, Chief Progress Officer, Hewlett Packard Gabi is a passionate woman I first met for lunch in Zurich in 2012. At that time we both worked on a project in Colombia. Later that year Gabi invited me to the Woman of the World Conference in New York City where she was debating with Barbara…

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When Dreams Come True

 A story of a SAP PLM Consultant turning into a Global Helicopter Producer Last week I was hosting together with Les Hayman the ‘AtelierSAP’ Annual Summit in Amsterdam. AtelierSAP is the Davos Forum for Ex SAP Executives who are interested in learning new things, sharing ideas, projects and who simply want to re-connect. It‘s all…

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Winners Dream Movement

 Bill McDermott at the Free Library in Philadelphia Yesterday I was attending a book signing ceremony of Bill McDermott, CEO of SAP SE. He launched his new book ‘Winners Dream: A Journey from Corner Store to Corner Office’ in the prestigious neo classical Free Library of Philadelphia. On the top floor of this impressive building…

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Driving Demand – What CEOs expect from Marketers

 One thing is clear to all marketers – driving demand is what companies are challenged to do in order to develop a sustainable business. We are pushed to generate net new and install base business. We apply techniques such as targeting new customer segments, profiling install base accounts, exploring new industries and developing plans to…

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Content Marketing Quo Vadis?

 Lately content marketing has been a hot topic at almost any marketing meeting. What is it? What does it do? How to do it? There are many interpretations but let’s get started with Wikipedia’s definition: “Content marketing is any marketing that involves the creation and sharing of media and publishing in order to acquire and…

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ERP Back in Fashion – Is the Catwalk the new Experience?

 When traditional IT companies go cool ways to connect with people Today most ICT (Information and Communication Technologies) vendors such as HP, SAP, IBM, Oracle, Workday and Qlik among others usually connect with customer through User Conferences, World Tours, Seminars, Executive Briefing Centers, Sponsorship Activation Events and other event platforms. The ultimate goal is to…

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