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A Day with Stephan Sieber, CEO of UNIT 4

  We asked Stephan Sieber, CEO of UNIT 4 to tell us more about his daily routine. Here what he shared with us: 05:30 AM          Wake up. Sieber´s morning routine in his home in Holland includes drinking water,   personal hygiene, eating fresh fruit, reading his emails and news on his iPad and…

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How to choose the right mobile app for my event?

 As promised in our previous article, „Do I need a mobile app for my event“, in this article we will elaborate more on mobile app vendors and how to choose the best app for your event. There is a large market for mobile apps, and vendors provide different strategies and app functionalities. While some vendors focus on exclusive…

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You Can Build a Content Marketing Machine in Just 5 Steps

 Today we met Baker Egerton who is B2B go-to-market expert in demand generation, content marketing, and communications. He is skilled at creating and implementing strategic, integrated marketing programs and campaigns that generate qualified leads, change perceptions and affect buyer behaviors. We wanted to know more about content marketing and we asked him “How to build…

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Do I need a mobile app for my event?

 The event mobile app is innovative, flexible smartphone and tablet solution for trade shows, conferences or any other event. Nowadays event apps are pretty popular due to its multiple benefits. Event App Benefits Real Time and Personalized Content Event mobile apps can regularly deliver new and targeted updates in real-time, ensuring that attendees are kept…

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How can Reiki help in the Business World?

 Have you heard of Reiki? Reiki is a Japanese technique for stress reduction and relaxation that promotes healing as well. It is based on the idea that an unseen “life force energy” flows through our bodies and that causes us to be alive. If someone´s “life force energy” is low, they more likely get sick…

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Event Technology Trends

 The technology is changing really fast and often event managers do not have time in their busy schedule to keep up with it. However, it is extremely important, especially for cutting-edge tech companies to keep up to date with the latest event technology, if not to lead the technology in the right direction. Mobile apps,…

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ADVICES TO BECOME A SUCCESSFUL MANAGER

 Les Hayman is a seasoned Global Executive with extraordinary professional background including 12 years of experience in SAP as a Member of the Extended Board, 17 years of experience as a Chairman at ROC Group, Carbon Guerrila, Hunite, Basis Technologies, 9 years Board Member experience of PE International, RED, and 6 years Founder and President experience of…

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Better Future with LinkedIn

 Ali Matar is Head of LinkedIn Talent Solutions, Growth Markets, Southern Europe, Middle East and North Africa and today we met with him to discuss LinkedIn usage, trends, tips and tricks for marketers. Enjoy the read! You are currently leading the LTS business for LinkedIn in France, Iberia, Italy, Middle East & North Africa. Are…

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Green is the new Black

 Peter Graf has served as the first Chief Sustainability Officer of SAP between 2009 and 2014. During his tenure, he successfully built SAP´s sustainability vision and drove its execution across the company´s worldwide organization, building a new growth business for the company from scratch. Under his leadership, SAP became a global leader in sustainability and won…

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