Amazing Experiences

April 8, 2016

Born to be Wild – From Corner Office to the Smell of Petrol

The other day I met with my former colleague Christian Bender; a former SAP Executive in Marketing and Partner Management, who left corporate life to build with his brother an amazing company called Benders. The story is about two brothers who build machines that smell of petrol, whose expressions of life aren’t artificial and who…

March 11, 2016

The cost of too little sleep

Nick van Dam, a good friend of mine since many years, is a man of many talents. Not only does he make sure that all of McKinsey’s global employees are staying on top of trends and make continuous learning part of their journey but he is also the founder and chairman of e-Learning for Kids…

February 26, 2016

7 Marketing Predictions for 2016

2016 will be the year of the consumer. From B2B to B2C to finally P2P People to People. I believe that this trend will actually endure and marketers will be building much more customer centric programs than ever. They will focus on experiences, customer insights and journeys. Marketers will take advantage of vast amounts of…

February 18, 2016

The best time for new beginnings is now

In the past, companies were largely able to control the conversation about their brand and how they are being perceived. Today, anyone who thinks they can truly control their brand is not from this planet. The internet and the social media completely changed the way companies and consumers view their role and the power they…

April 30, 2015

Digital Nomad

Simon Talvard-Balland is a Millennial French Citizen living in Tokyo and Singapore and a true Digital Nomad. He works for some of the top global brands, loves to travel and knows the world. During the last two years he has visited more than 40 countries, sled down volcanoes in Chili, cycled through Myanmar, couch surfed…

February 19, 2015

Changing the way to communicate with customers

SAP explores new event concepts to put the customer in the driver seat Most companies in the ICT space stage large global or regional user conferences such as HP Discover or SAPPHIRE NOW to reach their customers and drive demand. These large scale events are often augmented by World Tours and Virtual Events to extend…

January 16, 2015

How to provoke your customers?

The other day I had the opportunity to interview Peter van der Fluit and Philip Lay, Principals at the Chasm Group. The Chasm Group is a leading strategy consulting firm in the Silicon Valley and Europe. Besides working with medium to large tech companies, Peter, Philip and their partners help early stage companies to “cross…